Mugan lanza diversas actividades de apoyo a las tiendas locales
En estos tiempos de pandemia sanitaria, la Asociación de comerciantes Mugan quiere seguir resaltando la importancia de realizar las compras navideñas en los pequeños negocios locales por lo que hemos preparado una variada agenda de promociones que pueda servir para impulsar el consumo navideño en el propio punto de venta.
Los objetivos de este conjunto de actuaciones de dinamización y promoción comercial, que se proponen para estas navidades, buscan propiciar la captación de flujos comerciales y su fidelización al pequeño comercio local. Y son un complemento a otras actividades que se realizan en la calle en estas fechas, con lo que la idea es buscar la complementariedad entre el decorado urbano y la ambientación navideña en las propias tiendas.
Las actividades a realizar son las siguientes:
–LASTIENDAS LOCALES SE VISTEN DE NAVIDAD: el conjunto de establecimientos se engalanará bajo una estética común en el marco de una Campaña de Navidad conjunta. La idea es vestir, ambientar y combinar los escaparates y fachadas comerciales con diferentes elementos de decoración navideños: cartelería gigante, muñeco de la sonrisa y una bola de luz que colocado en el escaparate iluminará con destellos intermitentes muy llamativos. La decoración y la iluminación navideña además de fomentar el espíritu y la magia de estas fiestas consiguen atraer a más visitantes al pequeño comercio local.
– 3.000 € DE REGALO: durante la Campaña de Navidad los establecimientos repartirán boletos a todos los clientes que realicen compras dando la oportunidad de participar en el sorteo de 5 regalos de 600€ en Cheques de Compra. Esta actividad se enmarca dentro de las acciones clásicas de promoción y dinamización comercial que son llevadas a cabo continuamente por Mugan y que tienen por objetivo dinamizar la actividad comercial en el punto venta buscando la relación directa con los clientes y premiar su fidelidad.
– IV CONCURSO DE ILUMINACIÓN DE NAVIDAD: El objetivo principal de este concurso es premiar los escaparates y las fachadas y/o entradas de los establecimientos mejor iluminados y decorados con espíritu navideño.
El dotar y aprovechar el recurso de la iluminación para resaltar los productos expuestos con el fin de ofrecer colorido y vistosidad a los pequeños negocios locales. Haciendo que el resto de los ciudadanos podamos disfrutar del talento decorativo y del ambiente navideño por todas las calles comerciales de Irún. Los premios se entregarán el 2 de enero de 2021.
– PREMIOS PEQUEÑO COMERCIO DE IRUN 2020: El principal objetivo de esta acción dinamizadora es reconocer el esfuerzo de los empresarios que contribuyen a la promoción del sector de la ciudad. Un sector, el de comerciantes y hosteleros que dinamizan socio-económicamente la ciudad.
Premiar a los establecimientos y destacar sus éxitos públicamente es una forma de propiciar que la sociedad irunesa tenga una visión positiva del trabajo diario que se realiza, así como un ejemplo a emular para el resto de las empresas vinculadas al sector de la distribución comercial. Los premios se entregarán el 17 de Diciembre.
-MARKETING DIGITAL DE NAVIDAD: Su objetivo es comunicar y promocionar la oferta comercial de las pequeñas tiendas locales a los habitantes de Irún y alrededores a través de las redes sociales de Mugan (Facebook, Twitter e Instagram), concienciando al público objetivo de la importancia de comprar en el pequeño comercio local durante la campaña de Navidad.
– Y, además, muy pronto………….PROXIMAS NOVEDADES: En unos días se incorporarán otro tipo de propuestas que se están acabando de poner en marcha como las CARTAS para Olentzero, Pere Nöel y Reyes Magos para los niños y niñas; el CALENDARIO Mugan 2021 y otras actividades de ANIMACION y STREET MARKETING…….
Este programa de actividades está abierto a todos los establecimientos comerciales de Irún que quieran participar. Cuenta con la colaboración del Ayuntamiento de Irun, el Gobierno Vasco y se enmarca dentro del Programa de Apoyo al Pequeño Comercio de Irún- Local Shopping que esta asociación viene desarrollando habitualmente con el objetivo de reactivar y dinamizar las ventas de los pequeños negocios desde una base de compromiso social y empresarial con lo local.
Toda la información de la Campaña de Navidad–Reyes en www.mugan-irun.com y RRSS de Mugan (Facebook, Twitter e Instagram).
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